FIND THE RABBITS...
We have hidden 4 different types of rabbits around Newcastle. Each rabbit has a QR code that, when scanned, will take you to some hidden content - including music, images, and handwritten lyrics.
If you find one of the rabbits around town, upload a selfie with that rabbit to Twitter and the hashtag #CallumPittRabbits; the first person to find all 4 rabbits will win a special prize... Callum Pitt will record a cover of your choice, just for you! And Kaleidoscope will send you a CD bundle of releases and promos, just for good measure.
If you don't have a QR code reader on your phone, we'd recommend the following:*
Android Devices: Kaspersky QR Scanner
iOS Devices: QR Reader
*Some QR code readers have trouble playing audio through their built-in browsers, but we've tested these ones and they appear to work. If you have trouble with your current QR reader then please try the recommended readers above.